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【“標題黨”】
臉譜 is taking another stab at reducing the amount of "clickbait" in your news feed.
臉譜正在為減少“信息流”中的“標題黨”做新的嘗試。
"These are headlines that intentionally leave out crucial information, forcing people to click to find out the answer," the company said in an announcement on Thursday.
周四，臉譜宣布：“有許多標題有意遺漏關鍵信息，迫使人們點進去尋找答案。”
In other words: The headline on this story better be pretty specific.
換句話說：故事中的標題需要更加具體。
Publishers large and small pay very close attention to every adjustment of the 臉譜 algorithm, since the social network drives so much traffic to news and entertainment web sites.
因為這家社交網站為新聞和娛樂網站提供了大量流量，所以無論大小發行人始終密切關注著臉譜規則系統里的每一個調整。
The company made a big change at the end of June that was meant to prioritize posts from friends over posts from brands and publishers.
6月末，臉譜做出了將朋友發布的信息置于品牌和發行商的推送之上的巨大改變。
Thursday's change is not as sweeping, but it will still affect what you see in the news feed, and it will affect how web sites produce news.
相比之下，周四的調整并沒有那么徹底，然而它仍然會影響你在“信息流”中看到的內容以及網站制作新聞的方式。
臉譜 is targeting headlines like -- this is an example they came up with -- "When She Looked Under Her Couch Cushions And Saw THIS... I Was SHOCKED!"
“當她看沙發墊下面的時候發現了這個……我都震驚了!”諸如此類的標題是臉譜的打擊對象。
臉譜 staffers Alex Peysakhovich and Kristin Hendrix said in a blog post that the company has "built a system to detect clickbait headlines."
臉譜旗下員工亞歷克斯 派薩克維奇和克莉絲汀 亨德里克斯在博客中表示公司已經“建立了一個檢測‘標題黨’的系統。”
It is "similar to how many email spam filters work," they wrote. "Our system identifies posts that are clickbait, and which web domains and Pages these posts come from. Links from or shared from Pages that consistently post clickbait headlines will appear lower in News Feed. News Feed will continue to learn over time — If a Page stops posting clickbait headlines, their posts will stop being impacted by this change."
他們在文中寫道：“類似屏蔽垃圾郵件的方式，我們的系統識別哪些發布的內容屬于‘標題黨’以及它們網站域名和網頁來源。經常發布或者分享‘標題黨’文章的鏈接就會被排在‘信息流’偏底部的位置。不過‘信息流’也會隨著時間的改變不斷調整，如果那些網頁不再發布‘標題黨’文章，他們的推送位置也將再次改變。”
"Clickbait" has been a scourge of the web for several years. But the term means different things to different people. So Thursday's announcement will be parsed by publishers for details about what 臉譜 thinks it is.
“標題黨”是網絡多年的禍害。但是不同的人對其又有著不同的理解。所以，周四的通告將被發行商們就什么是臉譜所謂的“標題黨”進行細剖。
Peysakhovich and Hendrix define it this way:
派薩克維奇和亨德里克斯是這么解釋的：
"If the headline withholds information required to understand what the content of the article is" and "if the headline exaggerates the article to create misleading expectations for the reader."
判斷的標準是如果標題“故意隱瞞有助于理解文章內容的信息”以及“夸大其詞，從而誤導讀者”。
Entire networks of web sites exist to win traffic through these types of headlines.
所有的網站都存在通過這類標題來贏得瀏覽量的現象。
The announcement didn't address whether sponsored posts -- that is, posts that sites pay 臉譜 to bring more visitors to -- would also be penalized for clickbait headlines.
在通告中，公司并未指明網站向臉譜付款以確保更多瀏覽量的“贊助帖”是否會因“標題黨”而受處罰。
This is the second time 臉譜 has specifically tried to tamp down on the behavior. A round of algorithm tweaks to address clickbait were announced in August 2014.
這是臉譜第二次專門打擊這類行為。在2014年8月，官方曾宣布開展一輪針對打擊“標題黨”的系統微調。
Back then, the company acknowledged that the algorithm was inadvertently rewarding such stories, because the links "tend to get a lot of clicks," but users found the stories to be unsatisfying.
那時候，公司承認系統會不經意間偏好這樣的文章，因為它們往往容易取得“更高的點擊率”，但是用戶卻經常抱怨。
Two years later, this remains true, 臉譜 said.
臉譜表示，盡管已經過去兩年，情況依舊。
Why does the company care if you're satisfied by the links you click? Because the happier you are with your 臉譜 experience, the more often you'll come back to 臉譜.
為什么這家公司如此在意你點擊鏈接時的滿意度呢?因為你的臉譜體驗越愉悅，你回去使用臉譜的頻率就越高。
【太平洋底驚現神秘巨型金字塔】
Humans have yet to explore the deep wonders of the sea, but a recent find suggests aliens may have already beaten us to it.
海洋深處的奇跡還有待人類去探索，但最新發現表明，在這方面外星人可能已經打敗了我們。
Deep below the Pacific Ocean lies what one Martian researcher has deemed 'a perfect pyramid'.
一名火星研究員認為，在太平洋深處有一座“完美的金字塔”。
Using Google Earth, this massive structure appears to be 8.5 miles across and some say it could be a UFO parked underwater or an enormous alien base.
通過谷歌地圖發現，這個龐大的建筑看起來邊長有8.5英里(約13.7千米)，有人說它可能是一個停在水下的不明飛行物或巨大的外星人基地。
Marcelo Igazusta, a researcher in Argentina, was the first to lay eyes on the mysterious underwater structure, which was discovered last month.
馬塞洛伊加祖斯塔是一名來自阿根廷的研究人員，他在上個月首先發現這個神秘的水下建筑。
Using the coordinates 12 ° 8'1.49 'N 119 ° 35'26.39' W, Igazusta claims to have spotted a beam of light shining from the darkness of the Pacific Ocean just west of Mexico - leading him to this 'monumental discovery'.
伊加祖斯塔稱，在坐標北緯12 ° 8'1.49 '，西經119 ° 35'26.39'上，他發現了來自墨西哥西部太平洋深處的一束光，這束光將他引向該“重大發現”。
Well-known alien hunter, Scott C Waring, picked up the discovery today and shared it with his followers.
著名的外星人探尋者斯科特C韋林，今天偶然看到這一發現并將其分享給自己的追隨者。
'It's a perfect pyramid that measures 8.5 miles across one side of its base,' Waring writes in his blog UFO Sightings Daily.
韋林在他的博客“UFO每日見聞”中寫道：“它基座的一條邊長8.5英里，是一個完美的金字塔。”
'That's a conservative estimate, it could be up to 11 miles across.'
“這是一個保守估計，它的邊長可能長達11英里。”
The massive structure may be hard to make out, as it looks like a blur on the screen, but if you envision a pyramid and squint while looking at the area it might appear in front of your eyes.
如此龐大的建筑可能很難辨認，因為它在屏幕上看起來像是模糊一片，但如果你想象那是一個金字塔，瞇著眼睛看該區域，金字塔可能就會出現在你眼前。
Waring explains that this 'perfect pyramid' is adjacent to the ancient Mayan and Aztec pyramids in Mexico.
韋林解釋說，這個“完美的金字塔”毗鄰墨西哥的古代瑪雅和阿茲特克金字塔。
Although the ancient pyramids were constructed by humans, Waring says 'Only aliens could accomplish makings such a massive structure' --referring to the one underwater.
雖然古代金字塔是人類建造的，但韋林表示“只有外星人能完成這樣龐大的建筑”——指的便是海底的這個建筑。
'Even if this is not a UFO that landed in the ocean that was being used as an alien base, it is still a monumental discovery,' he writes.
他寫道：“即使這不是著陸在海洋、用作外星人基地的UFO，它仍然是一個重大的發現。”
'An 8.5 mile pyramid… biggest the world has ever known.'
“邊長8.5英里的金字塔……迄今為止世界上最大的金字塔。”
Google Earth may be the new go-to source to find evidence of alien life here on Earth.
要在地球上尋找外星生命的證據，谷歌地圖可能是新的重要來源。
In April, Waring posted another sighting – but this time it was a mythical creature.
四月，韋林又發布了另一發現——但這次是一個神秘的生物。
Plugging the coordinates 63° 2'56.73'S 60°57'32.38'W in Google Earth, he claims to have spotted the mythical Kraken swimming off the coast of Deception Island near Antarctica.
他聲稱在谷歌地球中輸入坐標南緯63°2 '56.73西經 60°57 '32.38'后，發現了在南極洲附近奇幻島臨近海岸游弋的神秘海怪。
'I used Google ruler and it says this is 30 meters (100 feet) from head to end, but the end looks like just the mid area of a giant squid, which means it could be 60+ meters long with tentacles,' Waring wrote in his blog last month.
上個月韋林在他的博客中寫道：“我用谷歌尺進行測量，顯示其從頭到尾共30米(100英尺)，但尾部看上去就像一個巨型烏賊的中間部分，這意味著加上觸須它可能有60多米長。”
'That sounds like the Kraken to me.'
“我覺得這聽起來就像挪威海怪。”
Waring also thought of the extinct prehistoric animal Plesiosaur when he spotted the massive beast causing ‘a massive disturbance in the ocean’.
當韋林發現這個龐大的野獸在海洋中“興風作浪”時，他還想到了已經滅絕的史前動物蛇頸龍。
Another conspiracy theorist has posted about the find, but with a different opinion about the large object.
另一個陰謀論者發布了關于該發現的評論，但對該龐大物體持不同的意見。
‘But if you look more closely it looks like an artificially made object, an underwater UFO coming out of the ocean,’ the unknown author shared on UFO Sightings Hotspot.
一位佚名作者在UFO目擊熱點上分享道：“但如果你仔細觀察，它看起來像一個人工制成的物體，一個浮出海面的水下UFO。”
Kraken, Plesiosaur, underwater UFO or maybe even a massive whale, whatever is lurking in the dark fridge waters near Antarctica is a massive creature creating quite a stir.
海怪，蛇頸龍，水下UFO或者甚至是一個巨大的鯨魚，無論是潛伏在南極洲附近海域冰冷黑暗的深海中的龐大生物是什么，它都已引起軒然大波。
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